Farmers Insurance Muse Communications adds to the list of Multicultural Marketing Partner

Farmers Group, Inc the nation’s third-largest personal lines property and casualty insurance group, strengthened its leadership position among the nation’s multicultural consumers with the selection of Muse Communications to be its marketing partner targeting the African-American consumer segment. Muse now joins Farmers’ other multicultural marketing partners, Accentmarketing, which focuses on the nation’s Hispanic consumers and IW Group, which spearheads the company’s efforts targeting the Asian consumer segment.

“In 2006, Farmers launched an initiative to become the market leader for the nation’s emerging markets,” said Faye W. McClure, vice president of strategic marketing for Farmers. “I am proud to say we have enjoyed a great deal of success in reaching this goal, thanks in part, to the work of our ethnic marketing partners. The addition of Muse, positions us well to expand our successful efforts to make Farmers the insurer of choice among African American consumers.”

As the agency of record for the African-American market, Muse Communications will develop an integrated marketing program, which includes broadcast, digital and promotional elements. Muse will also provide support for Farmers’ marquee event, the Farmers Insurance Group Angel City Classic in Los Angeles, an event that enhances awareness of the cultural and educational opportunities offered at America’s historically black colleges and universities.

Farmers commitment to diversity is also evident through its support of numerous business and community organizations, including the Association for the Study of African American Life and History, the Los Angeles Black Business Expo, the United Negro College Fund, the Bud Billiken Parade, and many others. In addition, Farmers will honor and celebrate Black History Month through a series on the Fox Sports Network, of televised vignettes featuring African-American notables.

About Muse Communications

Muse Communications’ multicultural heritage adds a unique dimension to its client’s marketing campaigns. Muse Communications is a leading independent multicultural agency that created the category 23 years ago in California. Its recent move to Hollywood is fostering a new era of growth in the digital platforms as well as film, music and other entertainment properties. For more information contact Muse at (323) 960-4080 or visit www.museusa.com.

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation’s third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers provides homeowners, auto, business, specialty products, life insurance and financial services to more than 10 million households.